I instinctively ignored this upon first sighting a few days ago, but it popped up again on my social feed. I read it, and found the report fascinating.
There are two links under that article providing 2 ways for the said personality test: one via FB likes, another via questionnaire. Out of curiosity, I tried both, as a test of consistency. The results differ quite a lot. I guess this is because I use Facebook as a friendlier version of LinkedIn (I didn’t realize this until my wife told me so a few days ago), so it probably doesn’t reflect my personality well.
This is just a sample size of one, but I suspect how many people truly reveal themselves on social networks, and this can influence the accuracy of such data analysis algorithms.
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